Cambridge Primary

Cambridge Primary

– series brand for a course totalling 81 components

The brief for this Cambridge Primary course was to design a fun and relevant brand for Primary English, Maths and Science with loveable characters featured throughout. As well as the usual constraints of the ELT market we also had to develop a system of clear differentiation for teachers. We worked closely with our chosen illustrator to create a fun set of characters that would work in any market. The result was a suite of covers that stand out in the global primary marketplace.

Cambridge Primary Cambridge Primary Cambridge Primary Cambridge Primary Cambridge Primary Cambridge Primary Back