Ideas Ltd, the UK’s market leader in design, ergonomics and manufacture of customer counters and security windows were looking to completely change their brand, website and marketing strategy. Following an in-depth marketing workshop we developed a year long marketing plan that involved a total rebrand, new content creation, the design and build of a new responsive website and social media activity. For the new brand identity we created a simple and modern logo in combination with a clear strapline about the offering. For the website we combined the identity with contemporary typography, vibrant imagery, block colour and graphic features as well as introducing a new structured website architecture. After successful launch of the brand development and website, we manage all content writing and social media activity moving forward.