OxLEP were looking for an agency to partner with to promote their Oxfordshire Business Support ERDF business support programme. We were successful in the tender bid and were awarded all the design, print, digital and PR & comms assets for the programme. In order to attract SMEs to sign up for workshops and apply for grant funding we needed to come up with an overall theme and messaging that was engaging, vibrant and innovative. We gave this two year long programme its own unique identity that works within the overarching OxLEP and OBS brands. To give the programme the WOW factor, we developed a strong messaging hierarchy around the theme of free business support. The concept so far has been implemented across all marketing collateral, experiential materials, social media, photography and videography as well as all PR communications. We were also responsible for a designing all the materials for a one day training workshop that required its own unique identity.