Bucks County Council
The Family Support Service, offered by the Bucks County Council, ensures that children and families receive the right support, at the right time, in order to improve their outcomes. The idea is to prevent problems becoming too complex to resolve to avoid the need for social care services. Bucks County Council were looking for an agency to develop a campaign that will sell the benefits of the new Family Support Service to the diverse target audiences of families, professionals and local community groups.
We developed an overarching brand identity for the campaign that was modern, dynamic, welcoming, friendly, professional and informative. Our silhouette illustrations were created to represent a variety of modern day family groups – supported with a vibrant colour palette that evokes a positive and energetic feel. Our design was implemented across a suite of marketing communications including posters, postcards, interactive event calendars, digital assets and signage.