To modernise the overarching look and feel of The Chilterns Conservation Board branding – the public body conserving and enhancing the Chilterns Area of Outstanding Natural Beauty (AONB) – we completely transformed their brand identity with a brave, dynamic design and accompanying colour palette. The task was to develop a fresh identity that combined their heritage with a contemporary feel. A modern typeface led the way on the identity, alongside a refreshed colour palette and graphical brand stamp. This stamp was designed to reflect the three key features of the Chilterns; the escarpment, the rolling fields and the chalk streams.

Taking the lead from the main logo we created a suite of sub-brand logos to promote specific events around the Chilterns. Once the brand identities were established we created exciting new concepts for a suite of marketing communications including their Outstanding Chilterns quarterly magazine, annual review brochure, management plan and walking leaflets.

The Chilterns logo
Chilterns business cards Chilterns magazines
“Over the past 18 months we have developed a great partnership with Blooberry Design. Their dedication is exemplary and we really appreciate their attention to detail and creative approach to giving our brand a fresh new look. Our marketing communications are coming together beautifully and we are receiving fantastic feedback.”
Chilterns management plan
Chilterns magazine design