Marshalls Industrial UK
Mi-UK are the official UK distributor for Doosan Industrial Engines, IMPCO Gaseous fuel systems, components and spare parts. Plus Volkswagen Components for OEM’s and Ross-Tech Diagnostic tools. The team at Mi-UK were looking to partner with a local creative agency who would work closely with them to evolve their brand identity and design and build a new ecommerce website.
We refreshed their logo by simplifing it to a one colour, flat graphic design – giving it a more contemporary feel. For the website we focused on creating an improved, simplified inteface with structured page content, for ease of usability. And the introduction of a new typographic hierarchy, colour palette and image style transformed their identity, raising their market profile as a result. The bespoke webshop is built in WooCommerce giving Mi-UK complete control of content and how their buying process works.
Following on from the website creation we were also responsible for producing a suite of quirky trade adverts that encourage website visits.