To modernise the overarching look and feel of The Chilterns Conservation Board branding – the public body conserving and enhancing the Chilterns Area of Outstanding Natural Beauty (AONB) – we completely transformed their brand identity with a brave, dynamic design and accompanying colour palette. The task was to develop a fresh identity that combined their heritage with a contemporary feel. A modern typeface led the way on the identity, alongside a refreshed colour palette and graphical brand stamp. This stamp was designed to reflect the three key features of the Chilterns; the escarpment, the rolling fields and the chalk streams.

Taking the lead from the main logo we created a suite of sub-brand logos to promote specific events around the Chilterns. Once the brand identities were established we created exciting new concepts for a suite of marketing communications including their Outstanding Chilterns quarterly magazine, annual review brochure, management plan and walking leaflets.

The Chilterns logo
Chilterns business cards Chilterns magazines
“We have developed a great partnership with Blooberry Design. Their dedication is exemplary and we really appreciate their attention to detail and creative approach to giving our brand a fresh new look. Our marketing communications are coming together beautifully and we are receiving fantastic feedback.”
Chilterns management plan
Chilterns magazine design